Online Sales White Papers

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MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion
sponsored by WebTrends
WHITE PAPER: In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Whitepaper: Meet the Real Lean Portal
sponsored by Backbase
WHITE PAPER: This in-depth resource explores how a lean portal can help your organization trim the operational fat and deliver the kinds of experiences that customers crave. Read on to learn key differences between lean portals and suites, and uncover the benefits of "going lean."
Posted: 25 Sep 2013 | Published: 30 Jun 2013

Backbase

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
sponsored by Oracle Corporation
WHITE PAPER: E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
Posted: 26 Apr 2011 | Published: 26 Apr 2011

Oracle Corporation

Self-Service That Really Serves
sponsored by Oracle Corporation
WHITE PAPER: To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Posted: 10 Jun 2009 | Published: 10 Jun 2009

Oracle Corporation

Choosing the Right Security Solution: Moving Beyond SSL to Establish Trust
sponsored by VeriSign Australia
WHITE PAPER: This paper explores new developments in website security that online businesses should be implementing to build confidence in their sites, protect valuable brands and safeguard customers’ sensitive information, not to mention improving their bottom line.
Posted: 06 Aug 2010 | Published: 06 Aug 2010

VeriSign Australia

Who Is Fighting Phishing: An Overview of the Phishing Lifecycle and the Entities Involved
sponsored by MarkMonitor
WHITE PAPER: This white paper addresses the lifecycle of a phishing attack and how different entities--including third-party take down services and law enforcement--are involved in the process of disabling phishing sites.
Posted: 10 Oct 2008 | Published: 09 Oct 2008

MarkMonitor

One Click Away: Where Does the Data Come From?
sponsored by LANSA
WHITE PAPER: Thirty-five percent of consumers say they would never use a mobile app again if it contained incorrect product data. This brief resource explores how the global standards body GS1 established the Global Data Synchronization Network (GDSN) as a means of combatting outdated, inconsistent product information.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

LANSA

Oracle Database 11g Application Development
sponsored by Oracle Corporation
WHITE PAPER: Application development organizations have a wide variety of programming languages and technologies to choose from. In this white paper learn how Oracle Database 11g delivers a highly productive and powerful set of application development tools.
Posted: 20 Nov 2007 | Published: 01 Jun 2007

Oracle Corporation

Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013

IBM

Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Enterprise