WHITE PAPER:
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
EBOOK:
This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
WHITE PAPER:
Read this CFO Research study to understand how CFOs should prioritize the external and company-wide mandates, as well as how they should manage the finance function itself.
WHITE PAPER:
Explore the study, The Enterprise Of The Future: Implications For Midsize Organizations, to learn about the core traits shared by these successful midsize organizations.
ASSESSMENT TOOL:
The cost and complexity of managing increasing volumes of data and content, plus the need to provide trusted information to all users, are driving CIOs to rethink approach to information delivery. This quick self-assessment is the first step to find out how IBM's Info Agenda approach can help your company unlock the business value of information.
CASE STUDY:
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
BOOK:
This extract from Michael Blackstaff's book, Finance for IT decision makers, teaches you how to make effective business and financial cases for IT projects.
WHITE PAPER:
In this report, find out whether the HR function is forging a close and robust relationship with the CEO, and about the nature of these working relationships. Read on to discover findings from a global survey of over 200 company executives and a series of in-depth interviews with senior execs and experts.
BOOK:
Learn how to make your presentation stand out from the crowd and make 'death by slide presentation' a thing of the past with this book extract especially written for IT professionals.
WHITE PAPER:
Harvey Koeppel, executive director of the Center for CIO Leadership, talks about the challenges facing CIOs today and the emerging role of the CIO as a business leader helping to drive change and innovation.
