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Reports on Marketing published by Pivotal CRM, a CDC Software solution

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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
sponsored by Pivotal CRM, a CDC Software solution
White Paper: | Posted: 23 Jul 2009
Published:23 Jul 2009
Summary: How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
sponsored by Pivotal CRM, a CDC Software solution
White Paper: | Posted: 20 Feb 2009
Published:20 Feb 2009
Summary: This paper explores core principles companies can use to help them select a CRM system.
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution
White Paper: | Posted: 20 Feb 2009
Published:20 Feb 2009
Summary: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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