WHITE PAPER:
This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
EGUIDE:
This guide offers a collection of our most popular articles for IT leaders during the last part of 2016, looking at what it takes to be a great CIO and how to get the most out of your IT budget.
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
EGUIDE:
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
RESEARCH CONTENT:
Fewer than 10% of CIOs identified themselves and their companies as being advanced in the journey to incorporate technology into their digital business strategies, Deloitte's 2018 CIO survey reveals in the UK edition of its 2018 global CIO survey, Manifesting Legacy: Looking Beyond the Digtal Era.
EZINE:
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
